Companies in scramble for consumer data


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Financial Times
FT Exclusive
Wednesday June 12 2013
Companies in scramble for consumer data
Corporate competition to accumulate information about consumers is intensifying even as concerns about government surveillance grow, pushing down the market price for intimate personal details to fractions of a cent.

Basic age, gender and location information sells for as little as $0.0005 per person, or $0.50 per thousand people, according to price details seen by the Financial Times.
http://link.ft.com/r/S4XZQQ/Z8K8I2/9ZND5E/972MV7/VTD3N8/SN/h?a1=2013&a2=6&a3=12
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